All problems are founder problems — 4 lessons from my 8-year startup

Lesson 1: Fellow founder, it’s (unfortunately) all your fault

Being a founder is no easy task, with everyone expecting everything of you.

We as human always need heroes.
  1. Think deeply about your business strategy and planning. It’s not just a PowerPoint for investors but for your own sake.
  2. In the early stages, invest in growth rather than development.
  3. While external issues are the cause, the faults are those of the founder.

Lesson 2: Marketing is far more important than you think, tech founders

I have two stories to support this lesson, one negative and the other positive — but both on the power of marketing.

Marketing = Eyes + Mouth

Lesson 3: People-Market Fit is just as important as Product-Market Fit

Search Product-Market Fit (PMF), and you’ll be bombarded with hundreds of articles and theories around the topic.

  • Who am I?
  • What can I bring to the table?
  • What makes me unique in this market?

Lesson 4: A group can be found everywhere, but you must build a team

‘What’s the difference between a group and a team?’ I hear you ask.



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Sean Song

Sean Song


Human only learn from mistakes. Offer real startup mistakes from my 10+ years experiences with 1 fail, 1 profitable and 1 kickstart.